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Our story

Screen, a world-leading brand in the haircare sector, is owned by Nuova Fapam, a 100% Italian company that has managed to expand its horizons while retaining strong connections with it's roots, becoming part of the excellence that today characterizes the Made in Italy throughout the world. The company is increasingly geared towards marketing at the highest level with significant testimonials having been chosen to represent it: Paola Barale in 2010, Elisabetta Canalis in 2011, Sharon Stone in 2012 and Cristina Chiabotto in 2014-2015. A communication with global resonance, celebrity tested, that with its clear and refined language continues to tell the story of success. History being made with large and small insights, intuitions of Screen and its team of artists and technicians. A training center, the production of 2 brands, the continued creation of fashions/cuts always using new techniques and salon franchising all make Screen a company of big numbers:
- present in 50 countries
- more than 250 employees
- a fixed artistic team of 60 members
- 500 product references
- an average of 900 marketing initiatives a year
- participation at the most important trade fairs on 4 continents
- more than 1000 franchised outlets
- 2 logistic bases
- 6,800 m² dedicated to the training center
- a seating capacity of 2300
- 1000 hairstylists who follow the training every month